Why Do I Need a Real Estate Mobile Website?

In these times everyone is carrying a mobile phone and the mobile web is something everyone accesses while on the go. In fact, Mobile users outnumber PC users 4 to 1, but most websites won’t even work on a mobile phone. For websites that do work on a mobile phone, they usually load very slow and are very hard to read once loaded onto a phone. There’s often a good deal of zooming in/out and scrolling involved which makes the site hard to read.

A mobile website loads quickly usually required very little scrolling and is easy to use. A mobile phone website means no more frustrated customers and clients waiting for a slow mobile site, or squinting at small type.

Real Estate Smartphone Websites

Mobile-User Facts:

  • 1 out of 5 Americans currently access the web from their mobile phones every day.
  • Half of all consumers are more likely to buy from a business with a Mobile Website.
  • Retailers can increase consumer traffic up to 85% just by providing a mobile website.
  • 1 out of 3 mobile searches are local searches.

mobile-site-example-benefitWhen a mobile user accesses a traditional website through their smartphone, they don’t see the website the same way they would on a laptop or desktop computer. Flash doesn’t work on the iPhone and CSS doesn’t always appear correctly on an Android.

“These issues lead mobile users to search other sites for a more mobile-friendly website.”

From 2012 and forward over 85% of all smartphones will include web browsers and since 50% of all Americans now carry mobile phones that means a Mobile Website is something every business owner should strongly consider. They aren’t as expensive as traditional sites and drive many more visitors to local businesses.

Real Estate QR Code Search and Buy

Call (941) 225.9844 to get started today!

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We have outlined the best ways on developing high traffic websites.

Works with computer based websites and smartphone based websites. For more information on smartphone website >>>

 SEO and How It Works  Search ans business not found

Here is the checklist of the factors that affect your website rankings with Google, Bing, Yahoo! and the other search engines as well. The list below contains positive, negative and neutral factors because all of them exist within the Search-Bots of Google, Bing, Yahoo. Most of the factors in the checklist apply mainly to Google and partially to Bing, Yahoo! and all the other search engines of lesser importance but they are also always looking at the big boys…

Keywords -Note: Very, Very important!

1

Keywords in <title> tag

This is one of the most important places to have a keyword because what is written inside the <title> tag shows in search results as your page title. The title tag must be short (6 or 7 words at most) and the the keyword must be near the beginning.

+3

2

Keywords in URL

Keywords in URLs help a lot – e.g. – http://domainname.com/seo-services.html, where “SEO services” is the keyword phrase you attempt to rank well for. But if you don’t have the keywords in other parts of the document, don’t rely on having them in the URL.

+3

3

Keyword density in document text

Another very important factor you need to check. 3-7 % for major keywords is best, 1-2 for minor. Keyword density of over 10% is suspicious and looks more like keyword stuffing, than a naturally written text.

+3

4

Keywords in anchor text

Also very important, especially for the anchor text of inbound links, because if you have the keyword in the anchor text in a link from another site, this is regarded as getting a vote from this site not only about your site in general, but about the keyword in particular.

+3

5

Keywords in headings (<H1>, <H2>, etc. tags)

One more place where keywords count a lot. But beware that your page has actual text about the particular keyword.

+3

6

Keywords in the beginning of a document

Also counts, though not as much as anchor text, title tag or headings. However, have in mind that the beginning of a document does not necessarily mean the first paragraph – for instance if you use tables, the first paragraph of text might be in the second half of the table.

+2

7

Keywords in <alt> tags

Spiders don’t read images but they do read their textual descriptions in the <alt> tag, so if you have images on your page, fill in the <alt> tag with some keywords about them.

+2

8

Keywords in metatags

Less and less important, especially for Google. Yahoo! and Bing still rely on them, so if you are optimizing for Yahoo! or Bing, fill these tags properly. In any case, filling these tags properly will not hurt, so do it.

+1

9

Keyword proximity

Keyword proximity measures how close in the text the keywords are. It is best if they are immediately one after the other (e.g. “dog food”), with no other words between them. For instance, if you have “dog” in the first paragraph and “food” in the third paragraph, this also counts but not as much as having the phrase “dog food” without any other words in between. Keyword proximity is applicable for keyword phrases that consist of 2 or more words.

+1

10

Keyword phrases

In addition to keywords, you can optimize for keyword phrases that consist of several words – e.g. “SEO services”. It is best when the keyword phrases you optimize for are popular ones, so you can get a lot of exact matches of the search string but sometimes it makes sense to optimize for 2 or 3 separate keywords (“SEO” and “services”) than for one phrase that might occasionally get an exact match.

+1

11

Secondary keywords

Optimizing for secondary keywords can be a golden mine because when everybody else is optimizing for the most popular keywords, there will be less competition (and probably more hits) for pages that are optimized for the minor words. For instance, “real estate new jersey” might have thousand times less hits than “real estate” only but if you are operating in New Jersey, you will get less but considerably better targeted traffic.

+1

12

Keyword stemming

For English this is not so much of a factor because words that stem from the same root (e.g. dog, dogs, doggy, etc.) are considered related and if you have “dog” on your page, you will get hits for “dogs” and “doggy” as well, but for other languages keywords stemming could be an issue because different words that stem from the same root are considered as not related and you might need to optimize for all of them.

+1

13

Synonyms

Optimizing for synonyms of the target keywords, in addition to the main keywords. This is good for sites in English, for which search engines are smart enough to use synonyms as well, when ranking sites but for many other languages synonyms are not taken into account, when calculating rankings and relevancy.

+1

14

Keyword Mistypes

Spelling errors are very frequent and if you know that your target keywords have popular misspellings or alternative spellings (i.e. Christmas and Xmas), you might be tempted to optimize for them. Yes, this might get you some more traffic but having spelling mistakes on your site does not make a good impression, so you’d better don’t do it, or do it only in the metatags.

0

15

Keyword dilution

When you are optimizing for an excessive amount of keywords, especially unrelated ones, this will affect the performance of all your keywords and even the major ones will be lost (diluted) in the text.

-2

16

Keyword stuffing

Any artificially inflated keyword density (10% and over) is keyword stuffing and you risk getting banned from search engines.

-3

Links – internal, inbound, outbound – Note: Be careful some links provide negative 

17

Anchor text of inbound links

As discussed in the Keywords section, this is one of the most important factors for good rankings. It is best if you have a keyword in the anchor text but even if you don’t, it is still OK.

+3

18

Origin of inbound links

Besides the anchor text, it is important if the site that links to you is a reputable one or not. Generally sites with greater Google PR are considered reputable.

+3

19

Links from similar sites

Having links from similar sites is very, very useful. It indicates that the competition is voting for you and you are popular within your topical community.

+3

20

Links from .edu and .gov sites

These links are precious because .edu and .gov sites are more reputable than .com. .biz, .info, etc. domains. Additionally, such links are hard to obtain.

+3

21

Number of backlinks

Generally the more, the better. But the reputation of the sites that link to you is more important than their number. Also important is their anchor text, is there a keyword in it, how old are they, etc.

+3

22

Anchor text of internal links

This also matters, though not as much as the anchor text of inbound links.

+2

23

Around-the-anchor text

The text that is immediately before and after the anchor text also matters because it further indicates the relevance of the link – i.e. if the link is artificial or it naturally flows in the text.

+2

24

Age of inbound links

The older, the better. Getting many new links in a short time suggests buying them.

+2

25

Links from directories

Great, though it strongly depends on which directories. Being listed in DMOZ, Yahoo Directory and similar directories is a great boost for your ranking but having tons of links from PR0 directories is useless and it can even be regarded as link spamming, if you have hundreds or thousands of such links.

+2

26

Number of outgoing links on the page that links to you

The fewer, the better for you because this way your link looks more important.

+1

27

Named anchors

Named anchors (the target place of internal links) are useful for internal navigation but are also useful for SEO because you stress additionally that a particular page, paragraph or text is important. In the code, named anchors look like this: <A href= “#dogs”>Read about dogs</A> and “#dogs” is the named anchor.

+1

28

IP address of inbound link

Google denies that they discriminate against links that come from the same IP address or C class of addresses, so for Google the IP address can be considered neutral to the weight of inbound links. However, Bing and Yahoo! may discard links from the same IPs or IP classes, so it is always better to get links from different IPs.

+1

29

Inbound links from link farms and other suspicious sites

This does not affect you in any way, provided that the links are not reciprocal. The idea is that it is beyond your control to define what a link farm links to, so you don’t get penalized when such sites link to you because this is not your fault but in any case you’d better stay away from link farms and similar suspicious sites.

0

30

Many outgoing links

Google does not like pages that consists mainly of links, so you’d better keep them under 100 per page. Having many outgoing links does not get you any benefits in terms of ranking and could even make your situation worse.

-1

31

Excessive linking, link spamming

It is bad for your rankings, when you have many links to/from the same sites (even if it is not a cross- linking scheme or links to bad neighbors) because it suggests link buying or at least spamming. In the best case only some of the links are taken into account for SEO rankings.

-1

32

Outbound links to link farms and other suspicious sites

Unlike inbound links from link farms and other suspicious sites, outbound links to bad neighbors can drown you. You need periodically to check the status of the sites you link to because sometimes good sites become bad neighbors and vice versa.

-3

33

Cross-linking

Cross-linking occurs when site A links to site B, site B links to site C and site C links back to site A. This is the simplest example but more complex schemes are possible. Cross-linking looks like disguised reciprocal link trading and is penalized.

-3

34

Single pixel links

when you have a link that is a pixel or so wide it is invisible for humans, so nobody will click on it and it is obvious that this link is an attempt to manipulate search engines.

-3

Metatags – Note: This confirms your Key Words

35

<Description> metatag

Metatags are becoming less and less important but if there are metatags that still matter, these are the <description> and <keywords> ones. Use the <Description> metatag to write the description of your site. Besides the fact that metatags still rock on Bing and Yahoo!, the <Description> metatag has one more advantage – it sometimes pops in the description of your site in search results.

+1

36

<Keywords> metatag

The <Keywords> metatag also matters, though as all metatags it gets almost no attention from Google and some attention from Bing and Yahoo! Keep the metatag reasonably long – 10 to 20 keywords at most. Don’t stuff the <Keywords> tag with keywords that you don’t have on the page, this is bad for your rankings.

+1

37

<Language> metatag

If your site is language-specific, don’t leave this tag empty. Search engines have more sophisticated ways of determining the language of a page than relying on the <language>metatag but they still consider it.

+1

38

<Refresh> metatag

The <Refresh> metatag is one way to redirect visitors from your site to another. Only do it if you have recently migrated your site to a new domain and you need to temporarily redirect visitors. When used for a long time, the <refresh> metatag is regarded as unethical practice and this can hurt your ratings. In any case, redirecting through 301 is much better.

-1

Content – Note: Write as if you were writing an essay

39

Unique content

Having more content (relevant content, which is different from the content on other sites both in wording and topics) is a real boost for your site’s rankings.

+3

40

Frequency of content change

Frequent changes are favored. It is great when you constantly add new content but it is not so great when you only make small updates to existing content.

+3

41

Keywords font size

When a keyword in the document text is in a larger font size in comparison to other on-page text, this makes it more noticeable, so therefore it is more important than the rest of the text. The same applies to headings (<h1>, <h2>, etc.), which generally are in larger font size than the rest of the text.

+2

42

Keywords formatting

Bold and italic are another way to emphasize important words and phrases. However, use bold, italic and larger font sizes within reason because otherwise you might achieve just the opposite effect.

+2

43

Age of document

Recent documents (or at least regularly updated ones) are favored.

+2

44

File size

Generally long pages are not favored, or at least you can achieve better rankings if you have 3 short rather than 1 long page on a given topic, so split long pages into multiple smaller ones.

+1

45

Content separation

From a marketing point of view content separation (based on IP, browser type, etc.) might be great but for SEO it is bad because when you have one URL and differing content, search engines get confused what the actual content of the page is.

-2

46

Poor coding and design

Search engines say that they do not want poorly designed and coded sites, though there are hardly sites that are banned because of messy code or ugly images but when the design and/or coding of a site is poor, the site might not be indexable at all, so in this sense poor code and design can harm you a lot.

-2

47

Illegal Content

Using other people’s copyrighted content without their permission or using content that promotes legal violations can get you kicked out of search engines.

-3

48

Invisible text

This is a black hat SEO practice and when spiders discover that you have text specially for them but not for humans, don’t be surprised by the penalty.

-3

49

Cloaking

Cloaking is another illegal technique, which partially involves content separation because spiders see one page (highly-optimized, of course), and everybody else is presented with another version of the same page.

-3

50

Doorway pages

Creating pages that aim to trick spiders that your site is a highly-relevant one when it is not, is another way to get the kick from search engines.

-3

51

Duplicate content

When you have the same content on several pages on the site, this will not make your site look larger because the duplicate content penalty kicks in. To a lesser degree duplicate content applies to pages that reside on other sites but obviously these cases are not always banned – i.e. article directories or mirror sites do exist and prosper.

-3

Visual Extras and SEO

52

JavaScript

If used wisely, it will not hurt. But if your main content is displayed through JavaScript, this makes it more difficult for spiders to follow and if JavaScript code is a mess and spiders can’t follow it, this will definitely hurt your ratings.

0

53

Images in text

Having a text-only site is so boring but having many images and no text is a SEO sin. Always provide in the <alt> tag a meaningful description of an image but don’t stuff it with keywords or irrelevant information.

0

54

Podcasts and videos

Podcasts and videos are becoming more and more popular but as with all non-textual goodies, search engines can’t read them, so if you don’t have the tapescript of the podcast or the video, it is as if the podcast or movie is not there because it will not be indexed by search engines.

0

55

Images instead of text links

Using images instead of text links is bad, especially when you don’t fill in the <alt> tag. But even if you fill in the <alt> tag, it is not the same as having a bold, underlined, 16-pt. link, so use images for navigation only if this is really vital for the graphic layout of your site.

-1

56

Frames

Frames are very, very bad for SEO. Avoid using them unless really necessary.

-2

57

Flash

Spiders don’t index the content of Flash movies, so if you use Flash on your site, don’t forget to give it an alternative textual description.

-2

58

A Flash home page

Fortunately this epidemic disease seems to have come to an end. Having a Flash home page (and sometimes whole sections of your site) and no HTML version, is a SEO suicide.

-3

Domains, URLs, Web Mastery

59

Keyword-rich URLs and filenames

A very important factor, especially for Yahoo! and Bing.

+3

60

Site Accessibility

Another fundamental issue, which that is often neglected. If the site (or separate pages) is unaccessible because of broken links, 404 errors, password-protected areas and other similar reasons, then the site simply can’t be indexed.

+3

61

Sitemap

It is great to have a complete and up-to-date sitemap, spiders love it, no matter if it is a plain old HTML sitemap or the special Google sitemap format.

+2

62

Site size

Spiders love large sites, so generally it is the bigger, the better. However, big sites become user-unfriendly and difficult to navigate, so sometimes it makes sense to separate a big site into a couple of smaller ones. On the other hand, there are hardly sites that are penalized because they are 10,000+ pages, so don’t split your size in pieces only because it is getting larger and larger.

+2

63

Site age

Similarly to wine, older sites are respected more. The idea is that an old, established site is more trustworthy (they have been around and are here to stay) than a new site that has just poped up and might soon disappear.

+2

64

Site theme

It is not only keywords in URLs and on page that matter. The site theme is even more important for good ranking because when the site fits into one theme, this boosts the rankings of all its pages that are related to this theme.

+2

65

File Location on Site

File location is important and files that are located in the root directory or near it tend to rank better than files that are buried 5 or more levels below.

+1

66

Domains versus subdomains, separate domains

Having a separate domain is better – i.e. instead of having blablabla.blogspot.com, register a separate blablabla.com domain.

+1

67

Top-level domains (TLDs)

Not all TLDs are equal. There are TLDs that are better than others. For instance, the most popular TLD – .com – is much better than .ws, .biz, or .info domains but (all equal) nothing beats an old .edu or .org domain.

+1

68

Hyphens in URLs

Hyphens between the words in an URL increase readability and help with SEO rankings. This applies both to hyphens in domain names and in the rest of the URL.

+1

69

URL length

Generally doesn’t matter but if it is a very long URL-s, this starts to look spammy, so avoid having more than 10 words in the URL (3 or 4 for the domain name itself and 6 or 7 for the rest of address is acceptable).

0

70

IP address

Could matter only for shared hosting or when a site is hosted with a free hosting provider, when the IP or the whole C-class of IP addresses is blacklisted due to spamming or other illegal practices.

0

71

Adsense will boost your ranking

Adsense is not related in any way to SEO ranking. Google will definitely not give you a ranking bonus because of hosting Adsense ads. Adsense might boost your income but this has nothing to do with your search rankings.

0

72

Adwords will boost your ranking

Similarly to Adsense, Adwords has nothing to do with your search rankings. Adwords will bring more traffic to your site but this will not affect your rankings in whatsoever way.

0

73

Hosting downtime

Hosting downtime is directly related to accessibility because if a site is frequently down, it can’t be indexed. But in practice this is a factor only if your hosting provider is really unreliable and has less than 97-98% uptime.

-1

74

Dynamic URLs

Spiders prefer static URLs, though you will see many dynamic pages on top positions. Long dynamic URLs (over 100 characters) are really bad and in any case you’d better use a tool to rewrite dynamic URLs in something more human- and SEO-friendly.

-1

75

Session IDs

This is even worse than dynamic URLs. Don’t use session IDs for information that you’d like to be indexed by spiders.

-2

76

Bans in robots.txt

If indexing of a considerable portion of the site is banned, this is likely to affect the nonbanned part as well because spiders will come less frequently to a “noindex” site.

-2

77

Redirects (301 and 302)

When not applied properly, redirects can hurt a lot – the target page might not open, or worse – a redirect can be regarded as a black hat technique, when the visitor is immediately taken to a different page.

-3

Finally make sure you have the following links and buttons on your website…

  1. Facebook
  2. Twitter
  3. and all other Social Media Networks that pertain to your business

As You Can See, SEO is very complex… but very effective!

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There are many way to create traffic to your website or blog. Se the list below on ways to create traffic with Facebook and Twitter.Vote Now On Facebook

  • Place what you want people to view on Facebook in a page like this one.
  • Create to images one needs to be smaller than the other that will be used by Facebook
  • Facebook Images need to be 250 x 300 pixels or smaller (see example that says “Vote Now”)
  • Place the Social Media buttons you see below this page.

For more results, follow the other steps listed below.

See larger Image below…

Photo provide by Viki you could follow her on Facebook at http://www.facebook.com/victoria.holdas

and by LaKrèm Modeling Network  http://www.facebook.com/lakremnetwork

LaKrèm Modeling Network

 

Unlike Twitter, which is very simplistic, Facebook offers more possibilities. Yes, you might need more time in order to explore all the possibilities and take advantage of them but hopefully these efforts will have a great return in terms of traffic. Here are some tips that can help you turn Facebook into a traffic monster:

1 – Include profile is your major weapon

As with Twitter and any other social network, if you don’t make your profile interesting, you will hardly become popular. Give enough background information for you and don’t forget to make your profile public because this way even people, who don’t know you, when they encounter your profile, they might become interested in you and become a supporter of yours.

2 – Include information about your site on your Wall and in the photo gallery

Facebook gives you the opportunity to write a lot about you and your endeavors, as well as to include pictures, so use all these opportunities to build interest in you and your products. It is even better to post videos and fill in the other tabs, so if you have something meaningful to put there, just do it.

3 – Build your network

As with other social networking sites, your network is your major capital. That is why you need to invite your friends, acquaintances, and partners and ask them to join as your supporter. You should also search for people with interests similar to yours. However, don’t be pushy and don’t spam because this is not the way to convince people to join your network.

4 – Post regularly

No matter how interesting the stuff in your Facebook profile is, if you don’t publish new content regularly, the traffic to your Facebook profile (and respectively the Facebook traffic to your site) will slow down. If you can post daily, it is fine but even if you don’t post that regularly, try to do it as frequently as you can. If nothing else, updating your status regularly is more than nothing, so do it.

5 – Be active

A great profile, an impressive network, and posting regularly are just a part of the recipe for success on Facebook. You also need to be active – visit the profiles of your supporters, take part in their groups and other initiatives, visit their sites. You are right that all this takes a lot of time and you might soon discover that Facebooking is a full-time occupation but if you notice an increase in traffic to your site, then all this is worth.

6 – Arrange your page

Unlike other social networks, Facebook gives you more flexibility and you can move around many of the boxes. If you put the RSS feed with the links to your blog in a visible space, this alone can generate lots of traffic for you.

7 – Check what Facebook apps are available

Facebook apps are numerous and new and new ones are released all the time. While many of these apps are not exactly what you need, there are apps, which can work for you in a great way. For instance, MarketPlace widget/plugin or Blog Friends widget are very useful and you should take advantage of them. You can also use the widgets for crossposting (i.e. posting directly on Twitter from Facebook) because this saves you time.

8 – Use Facebook Social Ads

If you can’t get traffic the natural way, you might consider using Facebook Social ads. These are PPC ads and starting a campaign is similar to an Adwords campaign.

9 – Start a group

There are many groups on Facebook but it is quite probable that there is a free niche for you. Start a group about something related to your business and invite people to join it. The advantage of this approach is that you are getting targeted users – i.e. people, who are interested in you, your product, your ideas, etc.

10 – Write your own Facebook extensions

While this step is certainly not for everybody, if you can write Facebook extensions, this is one more way to make your Facebook profile popular and get some traffic to your site.

11 – Use separate profiles

Unfortunately, social networks do expose a lot of personal information and you are not paranoid, if you don’t want so much publicity. Many people are rightfully worried about their privacy on social network sites and that is why it is not uncommon to have one personal profile for friends and one business profile to promote their business. You can have one single profile for both purposes, but if you have privacy concerns, consider separating this profile in two – you’d better be safe than sorry.

Facebook is changing all the time and no matter how hard you try to follow these changes, there will be new and new possibilities for you to explore. That is why it is not possible to compile a complete list of all the tactics you can use in order to drive traffic from Facebook to your site. Anyway, if you try just the basics for Facebook success we listed here, chances are that you will see a considerable traffic increase.

12 – Have someone create you a Web2.0 Website

If you don’t have someone in your local area you could always contact me  rocket@yesfixit.com

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A Realtors Guide to Market on FacebookIt is without dispute … Facebook is Huge! More than 500 million users spend over 700 billion minutes on Facebook each month. The largest group of “Facebookers” are 35-54 , making Facebook the perfect place to build your real estate business. The challenge for most Realtors is how to use Facebook in their business. Groups, Fan pages, profiles, privacy settings, marketing, advertising …there is so much to digest. The truth is that it’s probably easier than you think, it just requires a little bit of studying. In this post, I’ll share some ways you can use Facebook effectively

Your Targets on Facebook

As a real estate agent, there are 2 groups of people you should focus on…

  • Other Realtors: Having a good solid group of agents is important to build your referral business and to network for new ideas, strategies and techniques.
  • Center of influence: People you know and who know you; people who you can help with their real estate needs.

Marketing on Facebook

There are 3 major ways to market yourself on Facebook, each has advantages and disadvantages.

1. Fan Page

Fan pages are very much like your regular Facebook profile, expect that the main purpose is to promote businesses, organizations, and public figures; They are very simple to setup, but it takes time and work to “grow” them. You can “suggest” your fan page to your Facebook friends and have your friends “suggest” that their friends join your page, and so on. With a Fan page, you can have as many friends as you’d like, there is no “friends limit” as there is with a “basic profile.” The question I get from most of you is whether or not you should create a Fan page. First, let me ask you this: If you already have a fan page or business, is it generating business for you? Are most of your “friends” other Realtors? Do you really have “friends” from whom you are getting business? Unfortunately, many Fan pages have become a great way for many (not all) Realtors to inflate their ego and waste time on. In my opinion, fan pages are not the best Facebook vehicle for most real estate agents.

2. Groups

Facebook group pages are pretty easy to setup, they are meant for collective learning. You create a group, have discussions and share ideas. I think that groups can be a great tool, but they take time to monitor and “moderate.” To generate business you could create a group for your local neighborhood, invite people who live in the community to join and take part in discussions. Since the page is specifically covering their neighborhood, there is a decent chance that they will join. The most important feature of a group is the discussions tab. It’s similar to an online forum, but targeted specifically to your niche (community in your case). One thing to keep in mind when you do this , DON’T SPAM THE GROUP WITH YOUR LISTINGS. You are already seen as the neighborhood expert by starting the group, don’t lose credibility with continual updates about your business.

3. Ads

Facebook has a very powerful targeted advertising platform. You can target very specific audiences, but it can be pricey. I don’t recommend these ads, think to yourself… how many times have I clicked on a Facebook ad? Most of us have never “clicked.”

How to Setup Your Facebook For Real Estate Marketing Success

Time frame: 30 minutes to setup and anywhere from 15-30 minutes daily – I suggest that you work on it during the evening so you do not interrupt your workday. Assuming you already have a Facebook account, a completed profile, and some friends:

Step 1: Separating your COI and other Realtors.

You don’t have to have 2 profiles, 1 for business, 1 for personal, with Facebook’s privacy settings, it’s really simple to manage both.

  • Go to Account (top right) –> Edit friends –> Create New List (pop up)
  • Call this list “Realtors”, and then select only other real estate agents. Then click the Create List button.
  • Do the same for “COI”. Just remember, do not add any Real Estate Agents, Title Reps, Loan Officers, etc. to this list.

*Note: When you add new people to your overall friend list or when people add you and you have a friend request, you have the option to “Add to List”. Make sure you put the new friend in the list they belong to right away so you don’t mix things up.

Step 2: Privacy Settings

  • Go to Account (top right) –> Privacy Settings –>Customize Settings

You’ll see a variety of different options, you really don’t need to be concerned with most of these … it may be a good idea for pictures that you’re tagged in to remain private, separate from business, there is no need for your clients to see you after 10 tequila shots! You also have the option to to stop select people from seeing your information.

Step 3: Posting on your wall

Now this is where it can get a bit tricky. Over time, you’ll want to post some things for everyone to see, others just for your COI or only other Realtors; since you have separated your COI and Realtors, you have control over who sees what. When you post something on your wall, click the lock button before you click “share”. Click customize –> click the drop down box –> click specific people –>The type in “COI”/”Realtors” or whatever you called your list. As you type in the first few characters, the list name should auto populate. Then after you select the specific list you want your post to show to, click share. Now only that specific group will see that post.

Keep in mind…

Facebook isn’t the “magic pill,” it won’t instantly give you 50 deals a year, however it may help you add a few transactions. Spending 15-20 minutes a day on Facebook makes sense, but don’t let Facebook consume you, don’t become a “Facebook Addict.” Be sure continue withyour “regular” marketing i.e. phone calls, postcards and print-ads; consider Facebook as an extra, low cost, marketing tool. Fight the inclination to SPAM Facebook with your listings. There are several Facebook Groups you can join where agents from across the country promote their listings and encourage referrals. On your page(s), share enlightening articles, have discussions, be helpful to your friends… this will be what will drive business your way. How are you utilizing your Facebook?

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Want to improve your company’s search rankings? Then make sure you don’t try to play any of these dirty SEO tricks.

1. Cloaking Your Content

The No. 1 top offending SEO technique, according to both SEO software firm SEOmoz and Google’s own guidelines, is to design your Website so that search engines see one thing while human visitors see another. This is commonly called “cloaking,” and it’s generally considered the dirtiest trick there is.

Car maker BMW kindly provided a vivid illustration of this technique a few years back, as well as what happens to those who try it. Specifically, it was discovered that BMW’s German Website was using what are called “doorway pages,” or text-heavy pages sprinkled with select keywords, to attract the attention of Google’s indexing system. The particular search term it focused on was “used cars.”

So, when users searching for “used cars” found the BMW site at the top of Google’s rankings, they were naturally tempted to click on it. What happened then, however, was that a JavaScript redirect would send them directly to BMW’s main page, on which used vehicles featured minimally if at all.

BMW’s reward for its cloaking efforts? Google unceremoniously kicked the BMW site out of its index, as Google engineer Matt Cutts explained in a blog post from 2006.

2. Acquiring Links from Brokers, Sellers or Exchanges

The second worst dirty trick, according to SEOmoz, as well as one apparently employed by both DecorMyEyes and JCPenney, is to pay a link broker or participate in other link schemes so as to get numerous links to your site from all across the Web.

The reason this trick is tempting is that Google’s page ranking system factors in the number of links pointing to a page when it tries to evaluate that page’s importance. It’s also tempting because it can work well–at least in the short term, as JCPenney recently demonstrated.

Why shouldn’t you use it? Well, mostly because it’s in direct violation of Google’s Webmaster Guidelines, and it can get you severely punished, as JCPenney learned. If you participate in a link exchange program–whereby you link to a spam site in exchange for their links to you–the outbound links you install are also another factor that will negatively affect your rankings.

3. Duplicating Content

If a Website operator offers the same content on multiple pages, subdomains, or domains, it can result in extra traffic and higher rankings–or at least, so the thinking goes. Unfortunately, it’s another violation of Google’s Webmaster Guidelines, and it can get you kicked out of its index.

Other instances in which content sometimes gets duplicated include affiliate programs that offer little or no original content, auto-generated content that’s packed with keywords but makes little sense to human visitors, and content “scraped” from legitimate sites and then modified minimally.

Not only will such techniques get you punished by Google, but they’ll also turn away human visitors. Note that when content is duplicated legitimately, such as for printer-friendly versions of articles, there are ways to alert Google so it doesn’t misunderstand.

4. Keyword Stuffing

The keywords used on any Web page are a major factor in that page’s ranking, but it’s a bad idea to use them indiscriminately or deceptively. That includes using too many of the keywords you’re hoping to optimize on–thereby exceeding any kind of naturally plausible keyword density–and it also includes packing keywords in hidden text, different-color fonts and tiny type.

Once again, Google engineer Matt Cutts offered some additional explanation in a 2007 blog post, along with an illustration: Alex Chiu, whose Web page featuring “immortality devices” was at the time stuffed with irrelevant keywords. Guess what? Chiu didn’t show up in Google’s index. (Since then, it appears to be back, presumably because the keyword stuffing has been corrected.)

A useful test, as Google points out in its guidelines, is to ask, “Does this help my users? Would I do this if search engines didn’t exist?”

5. Banking on Negative Reviews

Although it was disputed by at least one SEO expert, the owner of the DecorMyEyes site believed that the more negative reviews and comments his site got–and there were many, thanks to his atrocious customer service–the better the site’s rankings, primarily as a function of all the extra links and traffic. For a time, too, his strategy worked pretty well, for whatever reason.

In response to the case, however, Google says it has since tweaked its algorithms, though it didn’t explain specifically how. My assumption is that the overall sentiment of a site’s reviews are now a factor. So, lest anyone be tempted, this is not a sustainable strategy, nor a smart one.

6. Automatic Queries

If you’re like most Website owners, you wonder how your pages rank on various keywords at any given moment in time. Lo and behold, there are even tools that will perform automatic queries for you, to find out the truth from Google itself.

The only problem is, Google doesn’t like that at all. Tools such as WebPosition Gold, it asserts, “consume computing resources and violate our Terms of Service.” Better avoid them.

There are other dirty SEO tricks out there, to be sure, but these are some of the worst ones. If you handle your company’s SEO yourself, make sure you don’t stray into these dangerous waters. If someone else handles SEO for you, manage them carefully so none of these slip by.

By Katherine Noyes

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Video marketing is relatively new, but it has already proven its effectiveness. If you own an online business and you have a website, this type of advertising strategy would help your website to increase traffic and gain more customers. If you are not yet employing this strategy, you are simply ignoring a huge amount of profit that you could possibly earn.

For you to get a lot of organic traffic to your website, you need to employ a video marketing strategy. Numerous internet marketing experts have been using this new strategy to increase the profit of their business.

In creating your video, you need to make sure that it is optimized for the search engines. The title of your video plays an important role in this portion, as well as the summary and the tags used. Make sure that the keywords that you are targeting are included when you are creating your title, summary, and tags. Your keywords should be placed strategically. This way, potential customers will come across your videos while searching. The keywords of your videos should be relevant to your target market. Always keep in mind that your search engine ranking is very important when it comes to internet marketing.

In addition, you need the right tools when creating your video. Aside from that, you also need to come up with a method on how to distribute your videos. The method of video distribution is actually where your skills in advertising would be needed. You need to come up with an idea of how you are going to get your video discovered. One effective method of video distribution is through emails. You can send these videos along with your emails so that clients will see them. You can also submit your videos at video hosting websites so that search engines can see and track it based on the tags that you

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A powerful ad is one of the most important aspects of your success. The secret to a successful ad is your HEADLINE. You only have a split second to grab your targets attention. Your potential customer will most likely scan the ads and only read one if it catches their attention. Write your ads with passion, excitement, and benefits.

Use this powerful approach when creating your ad copy.

A -Attention -Grab your targets attention
I -Interest -Create curiosity
D -Detail -Provide details
A -Action -Call for action

Create an urgency to act now. Creating a successful ad will take a great deal of time and effort. You’ll need to write it and re-write it over and over again before you come up with a great ad.

We all know the importance of a powerful headline. However, writing a great headline isn’t as easy as it sounds.

An effective headline will literally force your potential customers to learn more. It will instantly ignite a certain emotion and intrigue them to read on.

In order to write an effective headline, you must learn how to use specific words to achieve a specific reaction.

Before writing your headline, you must first learn a little bit about the basic human motivators. According to psychologist Abraham Maslow, human behavior is always
the result of one or more of five basic needs. He listed these needs in a sequence that he refers to as “the hierarchy of human needs.”

He believes that until a less important need is met there won’t be any desire to pursue a more important need. Below are the five human motivators, beginning with the basic needs and continuing to the most important needs.

Physiological – Basic human needs include hunger, thirst, shelter, clothing and sex.
Safety (Security) – Human need for physical, emotional and financial security.
Social (Affiliation) – Human need for love, affection, companionship and acceptance.
Esteem (Self Esteem) – Human need for achievement, recognition, attention and respect.
Self-actualization – Human need to reach their full potential.

When you are aware of the basic human needs, you can incorporate these needs into your writing. A great headline will appeal to your potential customers’ emotions. You must feel their needs, wants and desires and write your headlines with passion and emotion.

When writing your headlines, keep in mind, you only have a few seconds to grab your potential customers’ attention. If your headline doesn’t immediately catch their attention, they’ll simply move on and never return. Below are several different formulas used by professional copywriters to write compelling headlines.

How to

“How to Increase Your Sales Up to 500% by Using This One Simple Strategy”

Headlines beginning with ‘how to’ are very successful, as the Internet is all about information. Internet users have a strong desire to learn. A headline beginning with ‘how to’ immediately grabs your potential customers’ attention and forces them to read on.

Question

“Are You Sick and Tired of Working For Someone Else?”

Headlines written in the form of a question are very effective, as they appeal to your potential customers’ emotions. When they read a headline written as a question, they’ll answer the question in their mind. If the question identifies a specific need, want or desire, they’ll read on.

Command

“Double Your Income Within the Next 12 months — Guaranteed!”

A command headline focuses on the most important benefit your product or service has to offer. It instantly demands your potential customers’ attention and intrigues them to read on.

News

“Announcing a Brand New Breakthrough in E-Publishing”

News headlines are very effective and used to announce new products and services. They are written in the form of an announcement or introduction and create curiosity.

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What information needs to be in your business plan? What is the order of information that will make the most sense to lenders and investors? You can answer these questions with the business plan outlines provided below.

What are the standard elements of a business plan? If you do need a standard business plan to seek funding — as opposed to a plan-as-you-go approach for running your business, which I describe below — there are predictable contents of a standard business plan outline.

For example, a business plan normally starts with an Executive Summary, which should be concise and interesting. People almost always expect to see sections covering the Company, the Market, the Product, the Management Team, Strategy, Implementation, and Financial Analysis. The precise business plan format can vary.

Is the order important? If you have the main components, the order doesn’t matter that much, but here’s the sequence I suggest for a business plan. I have provided two outlines, one simple and the other more detailed.

Simple business plan outline

  1. Executive Summary: Write this last. It’s just a page or two of highlights.
  2. Company Description: Legal establishment, history, start-up plans, etc.
  3. Product or Service: Describe what you’re selling. Focus on customer benefits.
  4. Market Analysis: You need to know your market, customer needs, where they are, how to reach them, etc.
  5. Strategy and Implementation: Be specific. Include management responsibilities with dates and budgets. Make sure you can track results.
  6. Web Plan Summary: For e-commerce, include discussion of website, development costs, operations, sales and marketing strategies.
  7. Management Team: Describe the organization and the key management team members.
  8. Financial Analysis: Make sure to include at the very least your projected Profit and Loss and Cash Flow tables.

Build your plan, then organize it. I don’t recommend developing the plan in the same order you present it as a finished document. For example, although the Executive Summary obviously comes as the first section of a business plan, I recommend writing it after everything else is done. It will appear first, but you write it last.

Standard tables and charts

There are also some business tables and charts that are normally expected in a standard business plan.

Cash flow is the single most important numerical analysis in a plan, and should never be missing. Most plans will also have Sales Forecast and Profit and Loss statements. I believe they should also have separate Personnel listings, projected Balance Sheet, projected Business Ratios, and Market Analysis tables.

I also believe that every plan should include bar charts and pie charts to illustrate the numbers.

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