Testimonials
“Internet Marketing Exclusive is Pure Genius — Our Sales Have Increased by 40%!”
Headlines written in the form of a testimonial are very effective, as they instantly begin building trust.
When writing your headlines, certain words, when combined together, will literally draw your readers’ attention to your ad. Below are of few of these “Power Words” that consistently work.
| Breakthrough Discover Discovery Easy Free Guaranteed Hidden Incredible Love Master Money New Powerful |
Profits Proven Results Revealed Scientific Secret Shocked Shocking Ultimate Uncovered You Your |
According to a Yale University study, the following words
are the most powerful words in the English language.
| Money Discovery Save Easy New Love Health Proven You Results Guaranteed Safety |
Just as certain words ignite different emotions, certain
subjects have a broader interest than others do. Some of
the most popular subjects include wealth, love, health
and safety.
Take your time and try the different formulas according to
your needs. Use a combination of the power words and write
a headline that sells. By learning the art of writing headlines
that focus on the basic human needs and emotions, you can
increase your sales considerably.
Testing and Tracking Your Strategies
Developing and implementing a strategic marketing plan is an essential part of your success. However, unless you’re testing and tracking your strategies, you may be losing a great deal of time and money.
You can dramatically increase your sales simply by taking the time to test and track your results. Not only will it help you to determine what’s working and what’s not, but it will also enable you to focus your efforts on the strategies that produce results.
When testing your marketing strategies, keep in mind, a strategy that produces results for one person may not produce results for you. There is no ’set in stone’ strategy that works for everyone. You must develop your own style and technique and test your results to determine what works for you. Below are some ad tracking resources to assist you in your testing and tracking endeavors.
URL
You can track your ads simply by adding some special coding to your URL. To code your URL, add a question mark followed by a special tracking code to the end of your web address. Your coded link will still open your web page. Your code
should look something like this:
http://www.yourdomain.com/?ad1
The text after the question mark should identify a specific ad. You can code it however you’d like.
To view your results, you’ll need to look at your log files. Your code will be displayed within your log files beside your URL.
You can track your email responses to specific ads by using the email subject. Select a specific word to be placed within the email subject for each ad. Although you can request that a certain word be placed within the email subject, many times it won’t be supplied. To avoid this problem, you can create a special email link that will automatically fill in the subject when clicked on. Your link should look something like this:
mailto:you@yourdomain.com?subject=ad1
Testing and tracking your strategies is an essential part of doing business. By concentrating your efforts on strategies that produce results, you can not only increase your sales, but you’ll also save yourself a great deal of time and money.
Ezine Advertising
Ezine advertising is the MOST effective form of advertising used on the Internet. Many ezines sell ad space that may include sponsor ads and/or solo ads. However, solo ads will produce the best results.
